MKTG-126 Distribution of Products and Services Syllabus

Course Description: 

Marketing 126 will teach the latest and most cost-effective strategies to reach your customer. Students will learn how an efficient B2B and/or B2C distribution system utilizing marketing intermediaries, direct sales, online distribution, and global markets can increase profits. Supply Chain strategies, channel evaluation and relationships will be highlighted.

Textbook Information: 

The Manager's Guide to Distribution Channels, 1st ed. by Gorchels, L., Marien, E., West, C., McGraw-Hill, 2004, ISBN: 978-007142868.

This book is out of print. You will need to purchase it using the following options:

Barnes & Noble: http://www.barnesandnoble.com/w/managers-guide-to-distribution-channels-linda-gorchels/1100719505?ean=9780071428682  OR

Amazon:  http://www.amazon.com/Managers-Guide-Distribution-Channels/dp/0071428682/ref=sr_1_1?ie=UTF8&qid=1444704659&sr=8-1&keywords=the+managers+guide+to+distribution 

NOTE: You don’t need a new copy of the book. Used or rent versions are fine.

Meet Your Instructor:  Please refer to the Instructor Contact page.

Course Syllabus:  MKTG-126 Mktg Distribution Syllabus-FALL 2017 WEB

Student/Course Learning Objectives: 

Upon completion of this course each student will demonstrate a detailed understanding of distribution concepts in order to establish a foundation of the distribution of products and services.