MKTG. 125 - Section 40465 Syllabus

Advertising & Promotion

Course Description:  This course will provide students with an in-depth look into cutting edge advertising and promotion strategies used by small, medium, and large companies. Students will learn how to create an advertising campaign, including the planning, costs, and creative design process. Students will learn how promotions are used to increase sales, to build brand loyalty and to build relationship with customers.

Textbook Information:  

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) , 7th Edition

Thomas O'Guinn; Chris Allen; Richard J. Semenik; Angeline Close Scheinbaum
ISBN-10: 1-285-18781-4
ISBN-13: 978-1-285-18781-5

Please note that you do NOT need to purchase a brand new book. A used or rented book is fine, as long as you have complete access to it.

Course/Student Learning Objectives: 

Upon completion of this course each student will demonstrate a detailed understanding of advertising and promotion.  All students will benefit by acquiring detailed knowledge of advertising and promoting goods and services that will enhance their career.

Meet Your Instructor: 

Prof. Ali Kowsari. For more detail visit Instructor Contact page.

Course Syllabus: Here is the complete Syllabus. You must study this at the very beginning of the class and before starting the modules:  MKTG-125 Adv & Promo Syllabus-FALL 2017 WEB