Course Syllabus

MKTG. 125 - Section 70837 Syllabus

Advertising & Promotion

Course Description:  This course will provide students with an in-depth look into cutting edge advertising and promotion strategies used by small, medium, and large companies. Students will learn how to create an advertising campaign, including the planning, costs, and creative design process. Students will learn how promotions are used to increase sales, to build brand loyalty and to build relationship with customers.

Course Syllabus: You must study this at the very beginning of the class and before starting the modules. Here is the complete Syllabus: MKTG-125 Adv & Promo Syllabus-Fall 2019 - Web-1.doc

Textbook Information:  

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) , 7th Edition

Thomas O'Guinn; Chris Allen; Richard J. Semenik; Angeline Close Scheinbaum
ISBN-10: 1-285-18781-4
ISBN-13: 978-1-285-18781-5

Please note that you do NOT need to purchase a brand new book. A used or rented book is fine, as long as you have complete access to it.

Also, You can rent the book on Amazon.com

Meet Your Instructor: Lynn Stewart

Contact: The best way to contact me is through the Canvas Inbox (in the navigation bar on the left) so that we keep our communication in one place. I receive notifications whenever a message is  received in my Canvas Inbox.  As an alternative, my e-mail address is stewart_lynn@sac.edu. 

Lynn Stewart has over 25 years of international trade, marketing and business development experience and is the Director of Business Development for California State University, Fullerton – Extension and International Programs (CSUF – EIP). She leads the development and promotion of professional and continuing education programs that meet the needs of employers, the business community and students. Lynn has overseen and continues to work closely with the Marketing and Communications department on marketing strategy, promotion efforts, digital marketing and social media campaigns as well as print material.

Prior to CSUF, Lynn served as the Director of the Orange County Center for International Trade Development where she assisted importers, exporters and foreign investors as well as globalized education and the local workforce. She has spent many years working with businesses of all industries as a trade consultant and business advisor for the Small Business Development Centers (SBDC) in Long Beach and Orange County, CA as well as a subject matter expert and faculty member of the Goldman Sachs 10,000 Small Businesses Program. 

Additionally, Lynn has been an Adjunct Instructor in Business and International Business at Santa Ana College (SAC) since 2000. She has taught classes in business, marketing, and international business. Prior to teaching, she spent several years as Director of International Sales and Marketing for an environmental company and has had her own consulting firm where she assisted small companies in their international and domestic marketing endeavors. She holds an MBA with a global business specialty and is also a NASBITE Certified Global Business Professional (CGBP) and trainer.

Course/Student Learning Objectives: 

Upon completion of this course each student will demonstrate a detailed understanding of advertising and promotion.  All students will benefit by acquiring detailed knowledge of advertising and promoting goods and services that will enhance their career.