Course Syllabus

Cause Marketing Syllabus

Course Syllabus: SYLLABUS 2019 FALL - MKTG 124 - Cause Marketing

Meet Your Instructor:  See Instructor Contact page for all the details.

Required Textbook Information:  

Cause Marketing for Dummies  

By: J. Waters & J. MacDonald 

ISBN-13: 978-1118011300. 

Published by Wiley Publishing

You can obtain the book from SAC bookstore, or on Amazon (paperback) or Barnes & Noble (online) or any other source. The textbook can be new or used.

Course Description:  Marketing 124 is a four-week online course on cause-related marketing. This course will cover how companies can be successful by doing good, helping society and people. Learn about not-for-profit businesses and socially responsible for-profit businesses. Learn how authentic corporate giving, cause marketing, and the power of public relations can help drive the triple bottom line-profits, people and planet.

Course/Student Learning Objectives: 

Students will obtain an understanding of how cause marketing can support, and is integrated within, the marketing mix. Course objectives include learning:

1. An introduction to cause marketing
2. How cause marketing can be integrated with both for- and non-profit strategies
3. How to launch a cause marketing program
4. How to find cause marketing partners
5. How to Measure the success of a cause marketing campaign
6. Understanding public relations and how it can enhance cause marketing efforts