Bus 141 - The Globalization of Marketing

Course Description: 

This course provides an understanding of international environments necessary to develop marketing strategies in order to expand business globally. Identifies critical elements for selecting target markets.

Meet Your Instructor: 

Madeline Grant has been teaching at Santa Ana College for 30 years and is currently serving as the Dean of the Business Division. She has earned her Certified Global Business Profession Credential (CGBP) and is an accredited CGBP Trainer as well as an Entrepreneurial Mindset Facilitator.

Madeline spent approximately 20 years working for small and medium size manufacturing companies that produced scuba gear, home fragrance products, women’s fashion and cosmetics. She spent her career in industry working as an export coordinator, import manager, and director of international markets. Her hands on experience in exporting and importing/ sales and marketing provided the opportunity for her to travel throughout Europe, Asia, Africa, India, Canada, Mexico, South America, Australia & New Zealand.

Madeline earned her MBA from the Claremont Graduate Schools and her Bachelor’s degree in International Relations and Business from the University of San Diego

Course Syllabus:  Bus 141 - The Globalization of Marketing

Textbook Information:  

• International Marketing    11th Edition - by Vern Terpstra, James Foley and Ravi Sarathy () ISBN : 978-0-9817293-8-1)
• EBook available at: http://naperpublishing.org/product-category/international-marketing/

Additional Course Information: 

The is the 1st course in a 4 Course Sequence that makes up the International Marketing class at SAC. You should now be registered for Bus 141, 142, 143 & 145.  All courses will meet on Tuesday evenings at 6:00 in A203. The courses run sequentially and you will complete the entire sequence by the end of the semester.  The course content will build on each other over the semester.

Course Learning Outcomes: 

• Students will learn the 4 P's (product, price, place & promotion) of marketing and how to adapt them to international markets.
• Students will learn how to country research focused on the economic, political, cultural and geographical characteristics of the foreign market.

Student Learning Objectives:

• Students will learn the role of the Global Marketing Manager.
• Students will learn how to conduct country research including the economic, political, cultural and geographic characteristics of a country.
• Students will learn how the research findings impact international market entry selections.