Course Syllabus
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MARKETING AND TECHNOLOGY MARKETING 123, FALL 2018 ONLINE COURSE SYLLABUS |
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Class Time: On-line // CANVAS Class location: CANVAS online learning platform Required Text: Flatworld eMarketing: The Essential Guide to Online Marketing, v. 1.0 https://students.flatworldknowledge.com/course/2586619?nop=&search=shweiri&searchtype=professor |
PROF. GABRIEL SHWEIRI Ofc: Bldg A, Rm 107-4 Tel: 714-564-6753 Hours: T 8:00 – 9:30/ W 4 – 6/Th 8-9:30 Ad-hoc hours or by appointment
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Course Description: |
This course will cover the latest trends in mixed marketing technologies . Learn to use the latest technologies to drive awareness, create demand, and close sales . Discover the latest trends, strategies, and tools for using technology for marketing what they are, how they work, and how to get started
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Course Objectives: |
Upon completion of this course each student will demonstrate a general understanding of mixed marketing technologies. Students will benefit by acquiring a general knowledge of driving awareness and sales through technology and other marketing trends.
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Canvas Discussion |
You are required to post on at least two (2) other student comments to receive credit for the discussion.
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SCHEDULE |
Subject |
On-line assignments |
Reading assignments |
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Week 1 / August 27 Module 1 |
Advertising Online |
Discussion |
Chapter 3 |
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Assignment |
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Week 2 / September 3 Module 2 |
SEM & SEO |
Discussion |
Chapters 5 & 6 |
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Assignment |
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Week 3 / September 10 Module 3 |
Site Development & Analytics |
Discussion |
Chapters 13 & 15 |
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Assignment |
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Week 4 / September 17 Module 4 |
Social Media & PPC |
Discussion |
Chapters 7 & 8 |
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Test |
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Participation & Attendance |
Dates to be aware of:
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Participation in discussions and in-class activities are important to understanding the material covered in the text and in the lectures. Each student will be expected to participate.
It is the STUDENT’S RESPONSIBILITY to drop the class. If there has been no drop, and the student has missed more than 25% of the course requirements, an “F” grade will be assigned.
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Honesty Policy |
A student caught cheating on any exam or assignment will receive no credit for that exam or assignment. Additional disciplinary actions may result as per the policies found in the SAC student handbook. |
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Accommodation for disabilities |
Any student with verifiable disabilities who wishes to request accommodations is responsible for notifying the instructor and Disabled Students Programs and Services (DSPS) within the first two weeks of class. To arrange for accommodations, contact DSPS by phone 714.564.6260 or 714.564.6384 TDD. Or visit DSPS in U-103. |
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Tests & Grading |
The course consists of 1 test: 100 points Participation in discussions: 100 points Homework assignments: 100 points Case Study: 100 points |
A = + 90% B = 80.0 to 89.9% C = 70.0 to 79.9% D = 60.0 to 69.9% F = 59.9% or lower |
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Disclaimer |
Please note that the syllabus may be updated at any point through the semester at the instructor’s discretion. |
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Santa Ana College Mission Statement
“The mission of Santa Ana College is to be a leader and partner in meeting the intellectual, cultural, technological, workforce and economic development needs of our diverse community. Santa Ana College prepares students for transfer, employment, careers and lifelong intellectual pursuits in a dynamic learning environment.”
Business Division Mission Statement
The mission of the Business Division is to prepare Santa Ana College students for professional careers in business and to provide a transfer pathway from the Community College to University. The Business Division offers courses and programs of study that emphasize excellence in teaching with content that is rigorous, current, and of greatest benefit to its students and community.
Course Summary:
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