Entrepreneurship 105 Syllabus (Fall 2018)

 

Section Name and Title: ENTR-105-54354 Social Media and Bootstrapping

Class Time: Thursday 6:00 PM to 10:00 PM

Class Location: A-228 Santa Ana College campus (not an online class)

Required Books:

No books are required for this class. We will be referring to online material including OER (Open Educational Resources) Commons.

Instructor Information:

Professor Eric Vonheim

Email: vonheim_eric@sac.edu

Appointments: Via phone upon request

LinkedIn: linkedin.com/in/ericvonheim

Twitter: twitter.com/ericvonheim

Course Description:

Learn the latest Social Media & Bootstrap Marketing strategies & techniques. Discover how to do more with marketing while spending less. Learn what you need to know about your customer and your market by designing a sound research strategy. Discover how to implement a market validation strategy.

Course Objectives / Student Learning Outcome (SLO):

Upon completion of this course each student will have changed their outlook about their lives, possibilities and goals. You will understand the practice and process of social media and bootstrap marketing. You will learn to seek out opportunities and find resources. You will learn to translate those opportunities into real ventures.

To assist the students in obtaining an understanding of marketing, having an online presence, and the importance of social media in attracting and growing your business.

The course objectives include:

1. To understand the basics related to marketing, use of social media marketing, and bootstrapping.
2. To recognize the importance of thinking like a brand in all aspects of marketing (print/digital).
3. To become familiar with developing and managing an online social presence.
4. To understand how bootstrapping your business can save you valuable time and money.
5. To understand why Market Validation is a critical component in business.

Guided Student Pathway:

If you like Entrepreneur 105 and want to know more about entrepreneurship, the next step is to take our Entrepreneurship 100 class and/or freelancer classes and earn your Freelancer Certificate. You can obtain the certificate in one semester by taking courses.

ENTR-120 thru ENTR-125. They are each one unit classes which cover an entire semester.

Weekly Schedule:

Schedule	In-class Lecture/Activities	Assignments Due	Homework
Week of October 22	Course Introduction, Student/Teacher Introductions, Certificate and Degrees, Syllabus Review, Safety Videos, How the Economy Works Video 1. Current Events 2. 5 P’s of Marketing 3. Market Validation 4. Bootstrapping 5. Social Media 6. Mobile Apps	--	1. Introduce yourself via the Student Introductions Discussions Board on Canvas (Your Story, Your Business, What You Would Like to Learn). 2. Comment on 2 other student introductions. 3. Read/Write Paper (400-500 words) on Bootstrapping Article. http://www.entrepreneur.com/article/220733
Week of October 29	1. Current Events 2. Primary / Secondary Market Research 3. Surveys 4. Twitter	1. Introduce yourself via the Student Introductions Discussion Board on Canvas (Your Story, Your Business, What You Would Like to Learn). 2. Comment on 2 other student introductions. 3. Homework Assignment related to Bootstrapping Article. http://www.entrepreneur.com/article/220733 Assignment worth 10 points. Refer to the Assignments section on Canvas	1. Create a 10-question survey using SurveyMonkey.com; Request people to take your survey (family and friends).
Week of November 5	1. Current Events 2. Twitter (Continued) 3. Hootsuite	1. Link to your 10- question survey using SurveyMonkey.com; results required too. Assignment worth 10 points. Refer to the Assignments section on Canvas	1. Create a Twitter account, follow/build a following, and tweet daily using #entr105sac. Submit URL via Canvas Discussions Board.
Week of November 12	1. Current Events 2. Facebook / Facebook Groups / Facebook Pages	1. Twitter account assignment. Assignment worth 10 points. Refer to the Assignments section on Canvas	1. Create a published Facebook Brand Page; complete profile setup; share three different types of content. Submit URL via Canvas Discussions Board.
Week of November 19 (No Class (Thanksgiving))	--	--	--
Week of November 26	1. Current Events 2. Medium (Blogging) 3. Google+ 4. Google Alerts 5. Bitly 6. Pinterest	1. Published Facebook Brand Page; complete profile setup; share three different types of content. Submit URL via Canvas. Assignment worth 10 points. Refer to the Assignments section on Canvas	1. Create a Medium account via your Twitter account, and write your first blog (400-600 words) on something that you’re passionate about. Submit URL via Canvas
Week of December 3	1. Current Events 2. Instagram 3. Iconosquare 4. IFTTT	1. URL to Medium blog assignment. Assignment worth 10 points. Refer to the Assignments section on Canvas	1. Create a Pinterest business account; complete profile setup; add three boards with five pins each. Submit URL via Canvas.
Week of December 10	1. Presentations 2. Q&A	1. Presentation in front of the class on how you plan to use what you learned in class in your own business and/or professional life. [Details to follow in class]. 2. URL to Pinterest business account assignment. Assignment worth 30 points. Refer to the Assignments section on Canvas	--

 

Participation & Attendance:

Last day to Add: October 31 (with add code)

Last days to Drop:

October 25 – with a refund

October 31 – without a “W”

December 2 – with a “W”

Participation in discussions and in-class activities are important to understanding the material covered in the text and in the lectures. Each student will be expected to participate to the best of their abilities. Three (3) consecutive absences will result in a drop if permissible, or a maximum of a “D” Five (5) total absences will result in a drop if permissible, or a maximum of a “D”.  It is the STUDENT’S RESPONSIBILITY to drop the class. If there has been no drop, and the student has missed more than 5 classes, an “F” grade will be assigned.

Honesty Policy:

Students at Santa Ana College are expected to be honest and forthright in their academic endeavors. To falsify the results of one’s research, to steal the words or ideas of another, or to cheat on an examination, corrupts the essential process by which knowledge is advanced. Academic dishonesty is seen as an intentional act of fraud, in which a student seeks to claim credit for the work or efforts of another without authorization, or uses unauthorized materials or fabricated information in any academic exercise. We consider academic= dishonesty to include forgery of academic documents, intentionally impeding or damaging the academic work of others, assisting other students in act of dishonesty or coercing students into acts of dishonesty.

Accommodation for Disabilities:

Any student with verifiable disabilities who wishes to request accommodations is responsible for notifying the instructor and Disabled Students Programs and Services (DSPS) within the first two weeks of class. To arrange for accommodations, contact DSPS by phone 714.564.6260 or 714.564.6384 TDD. Or visit DSPS in U-103.

Grading:

*** NO LATE WORK ACCEPTED ***

Assignments: 80 points

Participation*: 20 points

*Points are earned by attending class and contributing to our discussion; if you miss class then you miss points.

A = 90 to 100

B = 80 to 89

C = 70 to 79

D = 60 to 69

F = 59 or lower

 

Disclaimer:

Please note that the syllabus may be updated at any point through the semester at the instructor’s discretion. Updates will be communicated and posted to Canvas.