PRINCIPLES OF RETAILING

MARKETING MKTG-111, SPRING 2018

ONLINE COURSE SYLLABUS

Class Time: On-line // CANVAS

Class location: CANVAS online learning platform

Required Text:  Retailing, 8^th ED

Author: Dunne

Cengage ISBN 9781285720074

Available at SAC bookstore or Cengage Microsite

PROF. GABRIEL SHWEIRI

shweiri_gabriel@sac.edu

Ofc: Bldg A, Rm 107-11 Tel: 714-564-6753

Hours: T / W / TH 3 – 5

Ad-hoc hours or by appointment

Course Description:

Overview of the retail industry  Structure, scope, and evolution of retail institutions; retail decision making is emphasized in relation to the following topics: organization and store management; merchandise assortment, pricing, and layout; identifying markets; and advertising, promotion, and sales

Course Objectives:

Upon completion of this course each student will demonstrate a detailed understanding of retailing functions within an organization or general business.  Students will benefit by acquiring a general knowledge of retailing that will enhance their career.

Blackboard Discussion

For all discussions - you must create a thread prior to being able to join the discussion and see the other student comments. You are required to post on at least two (2) other student comments to receive credit for the discussion.

SCHEDULE

Subject

On-line assignments

Reading assignments

Week 1

Module 1

Chapter 1

Homework assignment ch 1

Discussion

Quiz

Read CH 1

Chapter 2

Homework assignment ch 2

Discussion

Quiz

Read CH 2

Week 2

Module 2

Chapter 3

Homework assignment ch 3

Discussion

Quiz

Read CH 3

Chapter 4

Homework assignment ch 4

Discussion

Quiz

Read CH 4

Week 3

Module 3

Review chapters 1-4

Review exercise

Review Discussion

Test 1

Week 4

Module 4

Chapter 5

Homework assignment ch 5

Discussion

Quiz

Read CH 5

Chapter 6

Homework assignment ch 6

Discussion

Quiz

Read CH 6

Week 5

Module 5

Chapter 7

Homework assignment ch 7

Discussion

Quiz

Read CH 7

Chapter 8

Homework assignment ch 8

Discussion

Quiz

Read CH 8

Week 6

Module 6

Review chapters 5-8

Review exercise

Review Discussion

Test 2

Week 7

Module 7

Chapter 9

Homework assignment ch 9

Discussion

Quiz

Read CH 9

Chapter 10

Homework assignment ch 10

Discussion

Quiz

Read CH 10

Week 8

Module 8

Chapter 11

Homework assignment ch 11

Discussion

Quiz

Read CH 11

Week 9

Module 9

Chapter 12

Homework assignment ch 12

Discussion

Quiz

Read CH 12

Week 10

Module 10

Review chapters 9-12

Review Assignment

Week 11

Module 11

Test Chapters 9 - 12

Week 12

Module 12

Chapter 13

Homework assignment ch 13

Discussion

Quiz

Read CH 13

Week 13

Module 13

Chapter 14

Homework assignment ch 14

Discussion

Quiz

Read CH 14

Week 14

Module 14

 Case Study Assigned

Work on Case Study

Week 15

Module 15

Test Chapters 13 & 14

Week 16

Module 16

Turn in Case / Case Study due

Participation & Attendance

Term     2018SP Spring 2018

Start Date           05 February 2018

End Date            03 June 2018

Last Day to Add

18 February 2018

Last Drop Date with 'W'

06 May 2018

Last Drop Date without 'W'

              19 February 2018

Last Date to get Refund

18 February 2018

Participation in discussions and in-class activities are important to understanding the material covered in the text and in the lectures. Each student will be expected to participate.

It is the STUDENT’S RESPONSIBILITY to drop the class. If there has been no drop, and the student has missed more than 25% of the course requirements, an “F” grade will be assigned. 

Honesty Policy

A student caught cheating on any exam or assignment will receive no credit for that exam or assignment. Additional disciplinary actions may result as per the policies found in the SAC student handbook.

Accommodation for disabilities

Any student with verifiable disabilities who wishes to request accommodations is responsible for notifying the instructor and Disabled Students Programs and Services (DSPS) within the first two weeks of class. To arrange for accommodations, contact DSPS by phone 714.564.6260 or 714.564.6384 TDD. Or visit DSPS in U-103.

Tests & Grading

The course consists of 5 tests:  100 points each

Participation in discussions: 180 points

Homework assignments: 180 points

Case Study: 140 points

A = 900 to  1000

B = 800 to 899

C = 700 to 799

D = 600 to 699

F = 599 or lower

Disclaimer

Please note that the syllabus may be updated at any point through the semester at the instructor’s discretion.