Course Syllabus
Business 143 - Packaging, Pricing and Promotion
SYLLABUS & COURSE OVERVIEW
COURSE DESCRIPTION
This course provides an understanding of international environments necessary to develop marketing strategies in order to expand business globally. Identifies critical elements for selecting target markets.
COURSE CURRICULUM ALIGNMENT WITH CGBP EXAM
This Course will provide the information, terminology and direction to understand the following tasks as they will be tested on the NASBITE CGBP exam.
CGBP Task: Develop and implement the global marketing plan:
- Develop and implement a marketing budget related to the global activities of the company.
- Knowledge of cost of marketing and promotion
CGBP Task: Coordinate the marketing mix of goods and services to implement the company’s marketing plan.
- Provide products and services for the targeted markets.
- Knowledge of customer expectations and cultural requirements
- Knowledge of technical compatibility and product standards (e.g., CE marking)
- Knowledge of packaging, labeling, and marketing requirements
- Knowledge of after-sales service and support requirements (e.g., manuals, warranties, technical support, recycling)
- Initiate and manage global promotion strategies in order to support the global marketing plan.
- Knowledge of sales promotion mechanisms (e.g., trade shows and trade missions)
- Knowledge of technological tools for promotion (e.g., internet activities such as e-mail, web sites, e-commerce; video-conferencing)
LEARNING OUTCOMES
Understand international market requirements. Learn to adapt products and services to meet international market needs. Create competitive price structures. Implement exciting promotion and advertising plans. Learn how to entice international customers to buy U.S. products and services.
COURSE REQUIREMENTS
You MUST:
- Have the Text Book or access it on-line
- Have & know how to use Microsoft Word, PowerPoint & Excel &/or Adobe PDF creator.
- Have an email address & access to high speed internet. Computers are available in the ACC (A106) & the library for your use.
- Complete the quizzes.
- Complete the Assignments.
- Participate in the Class Discussions.
- Complete the project.
- Submit your work on time.
- Email address that you check regularly.
- Be familiar with Canvas
CANVAS
All course materials will be posted on Canvas. All required information will be available on Canvas so you must have internet access.
COURSE TEXTBOOKS
International Marketing 10th Edition - by Vern Terpstra, James Foley and Ravi Sarathy ISBN : 978-0-9817293-5-0
ASSIGNMENTS
There is one assignment worth 30 points and one written class project worth 100 points. The assignment and project are due no later than the deadline posted on the Class Plan and on Blackboard.
QUIZ STRUCTURE
There will be three quizzes that will consist of a mixture of multiple choice and true/false questions. Each quiz will be worth 20 points.
CLASS DISCUSSIONS
We will conduct two on-line discussions. I will post questions that relate to the material we are covering. There will be 25 points available for each discussion conducted during the course for a total of 50 points. Your points will be based on the content you provide during the discussion and the number of times you post.
For the discussions you should have a minimum of 4 posts containing substantial content (your response to the discussion question and 3 posts to other students). Comments such as “Great Point”, “I Agree” etc are not considered a post. Posts containing Text Language such as “u” and “i” will not be graded. This is a professional discussion not a text line with your friends. The posts must be on 2-3 different days. You will not receive full credit if you post to various threads all on the same day. You must post throughout the discussion period which is 2 weeks.
Neither inappropriate language nor personal attacks on classmates will be tolerated.
GRADING SCALE
Your grades will be determined based on the scale below.
AVAILABLE POINTS PERCENTAGE
Case Studies 100 Pts. 90 TO 100 % = A
3 Quizzes (20 pts. ea.) 60 Pts. 80 TO 89.5% = B
Discussions 40 Pts. 70 TO 79.5% = C
Assignments 40 Pts. 60 TO 69.5% = D
Evaluation 10 Pts. BELOW 59.5% = F
TOTAL 250 PTS
HONESTY POLICY
This course allows you to utilize resources available to you to complete the coursework. Be sure to site any online sources or material you use for your assignments (e.g. website, author, date). The work you submit should be your own and a student found cheating on any exam or assignment will receive no credit for that exam or assignment. A second instance of cheating will result in further disciplinary action. See Academic Honesty Policy in the Catalog
ACCOMMODATIONS FOR DISABILITIES
Students with verifiable disabilities who want to request academic accommodations are responsible for notifying their instructor and Disabled Students Programs and Service (DSPS) by phone (714) 564-6260 or (714) 564-6384 (TDD for students that are deaf) or stop by the DSPS Center on campus.
BUS. 143 CLASS PLAN
Week 1 Introduction to Class
Chapter 9 International Product Policy
Chapter 13 Global Marketing of Services
Work on project
Discussion 1 - Open
Quiz 1
Week 2 International Branding & Promotion
Ch. 10
Discussion 2 - Open
Quiz 2
Work on Project
Week 3 International Pricing
Ch. 12
Work on project
Discussion 3 Open
Quiz 3
Week 4
Project Due
Final Test
| Term |
2018SP Spring 2018 |
| Start Date |
09 April 2018 |
| End Date |
05 May 2018 |
| Last Day to Add (add code required) |
16 April 2018 |
| Last Drop Date with 'W' |
24 April 2018 |
| Last Drop Date without 'W' |
16 April 2018 |
| Last Date to get Refund |
10 April 2018 |
Course Summary:
| Date | Details | Due |
|---|---|---|