Business 141  -  Globalization of Marketing

SYLLABUS & COURSE OVERVIEW

COURSE DESCRIPTION

This course provides an understanding of international environments necessary to develop marketing strategies in order to expand business globally. Identifies critical elements for selecting target markets.

COURSE CURRICULUM ALIGNMENT WITH CGBP EXAM

This Course will provide the information, terminology and direction to understand the following tasks as they will be tested on the NASBITE CGBP exam.

CGBP Task:  Evaluate the internal and external environment (e.g., economic and physical geography, history, political environment, competitive analysis, regulatory, cultural, and technological issues) to identify potential marketing threats and opportunities.

• Knowledge of external environment (e.g., economic and physical geography, competitive analysis, regulatory, cultural, technological issues, and protected industries and sectors)
• Knowledge of cultural issues related to marketability of product
• Knowledge of SWOT analysis related to global marketing

CGBP Task:  Develop and implement the global marketing plan:

1. Develop and implement a marketing budget related to the global activities of the company.

• Knowledge of budgeting processes
• Knowledge of reporting requirements
• Knowledge of basic accounting procedures

CGBP Task:  Coordinate the marketing mix of goods and services to implement the company’s marketing plan.

1. Provide products and services for the targeted markets.

• Knowledge of customer expectations and cultural requirements
• Knowledge of legal/regulatory requirements for pricing (e.g., pricing constraints and controls, fair trade laws, anti-dumping)

 

1. Implement, monitor, and adjust the company’s global pricing strategies.

• Knowledge of cost structures, including marginal and fixed
• Knowledge of tariff and non-tariff barriers and incentives
• Knowledge of quoting methods
• Knowledge of resources for global pricing strategies (e.g., current revision of International Chamber of Commerce publications [e.g., Incoterms, UCP, URC], U.S. government agencies, and websites)
• Knowledge of local market pricing characteristics and implementation issues
• Knowledge of gray marketing

 

LEARNING OUTCOMES

Thinking and Reasoning
Creative Thinking: Students will learn to apply the materials presented for different global systems. They will solve problems based on the course content and how it applies to the current global business environment. Critical Thinking: Students will learn to make sound international business decisions utilizing different scenarios and global structures as they relate to specific information provided within the course.
Information Management
Information Competency - Students will learn the 4 P's (product, price, place & promotion) of marketing and how to adapt them to international markets. They will learn how to forecast and create budgets for international marketing opportunities. They will identify and utilize sources of information for global market research. Students will learn to apply industry vocabulary and terminology.

 

COURSE REQUIREMENTS

You MUST:

1. Have the Text Book or access it on-line
2. Have & know how to use Microsoft Word, PowerPoint & Excel &/or Adobe PDF creator.
3. Have an email address & access to high speed internet. Computers are available in the ACC (A106) & the library for your use.
4. Complete the quizzes.
5. Complete the Assignments.
6. Participate in the Class Discussions.
7. Complete the project.
8. Submit your work on time.
9. Email address that you check regularly.
10. Be familiar with Canvas 

 

CANVAS

All course materials will be posted on Canvas.  All required information will be available on Canvas so you must have internet access.

COURSE TEXTBOOKS

International Marketing    10th Edition - by Vern Terpstra, James Foley and Ravi Sarathy  ISBN : 978-0-9817293-5-0

ASSIGNMENTS

There is one assignment worth 30 points and one written class project worth 100 points. The assignment and project are due no later than the deadline posted on the Class Plan and on Blackboard.

 

QUIZ STRUCTURE

There will be three quizzes that will consist of a mixture of multiple choice and true/false questions. Each quiz will be worth 20 points.

 

CLASS DISCUSSIONS

We will conduct two on-line discussions. I will post questions that relate to the material we are covering. There will be 25 points available for each discussion conducted during the course for a total of 50 points. Your points will be based on the content you provide during the discussion and the number of times you post.

For the discussions you should have a minimum of 4 posts containing substantial content (your response to the discussion question and 3 posts to other students).  Comments such as “Great Point”, “I Agree” etc are not considered a post. Posts containing Text Language such as “u” and “i” will not be graded. This is a professional discussion not a text line with your friends. The posts must be on 2-3 different days. You will not receive full credit if you post to various threads all on the same day. You must post throughout the discussion period which is 2 weeks.

Neither inappropriate language nor personal attacks on classmates will be tolerated.

 

GRADING  SCALE

Your grades will be determined based on the scale below.

AVAILABLE POINTS                                                         PERCENTAGE         

Case Studies                           100 Pts.                                  90 TO 100  % = A

3 Quizzes (20 pts. ea.)             60 Pts.                                    80 TO  89.5% = B

Discussions                             40 Pts.                                                70 TO  79.5% = C

Assignments                             40 Pts.                                                60 TO  69.5% = D                             

Evaluation                                10 Pts.                                    BELOW  59.5% = F

TOTAL                                   250 PTS                    

HONESTY POLICY

This course allows you to utilize resources available to you to complete the coursework. Be sure to site any online sources or material you use for your assignments (e.g. website, author, date). The work you submit should be your own and a student found cheating on any exam or assignment will receive no credit for that exam or assignment. A second instance of cheating will result in further disciplinary action. See Academic Honesty Policy in the Catalog

ACCOMMODATIONS FOR DISABILITIES

Students with verifiable disabilities who want to request academic accommodations are responsible for notifying their instructor and Disabled Students Programs and Service (DSPS) by phone (714) 564-6260 or (714) 564-6384 (TDD for students that are deaf) or stop by the DSPS Center on campus.

 

BUS. 141    -     CLASS PLAN

 

Date                                        Topic                                                                           Reading Assignment

Week 1                                   INTRODUCTION                            

                                                Global Marketing Manager & Econ. Environ.                        Ch. 1 & 2

                                                Introduction to country research

                                                Discussion 1

                                               

Week 2                                   The Int’l Political & Legal Environment                    Ch. 3

                                                Cultural Environment                                                 Ch. 4

                                                Quiz 1 & Project Work                                              

                                                Discussion 2

 

Week 3                                   Foreign Market Selection                                            Ch. 7

                                                International Marketing – The Numbers

                                                Case Studies              

                                                Quiz 2

                                                Discussion 3

 

Week 4                                  Quiz 3 and Work on Case studies

                                                Discussion 4

 

 

 

Term	2018SP Spring 2018
Start Date	05 February 2018
End Date	03 March 2018
Last Day to Add (add code required)	12 February 2018
Last Drop Date with 'W'	20 February 2018
Last Drop Date without 'W'	12 February 2018
Last Date to get Refund	06 February 2018