Business 145 Syllabus

Course Syllabus:  Bus 145 Syllabus - Spring 2018.pdf

Meet Your Instructor:  Lynn Stewart

Biography

Lynn Stewart has over 25 years of international trade experience and is the Director of Business Development for California State University, Fullerton – Extended Education - International Programs and Global Engagement. She leads the development of professional and continuing education programs that meet the needs of employers, the business community and students. 

Most recently, Lynn served as the Director of the Orange County Center for International Trade Development where she assisted importers, exporters and foreign investors as well as globalized education and the local workforce. She has spent many years working with businesses of all industries as a trade consultant and business advisor for the Small Business Development Centers (SBDC) in Long Beach and Orange County, CA as well as a subject matter expert and faculty member of the Goldman Sachs 10,000 Small Businesses Program. 

Additionally, Lynn has been an Adjunct Instructor in Business and International Business at Santa Ana College (SAC) since 2000. She has taught classes in marketing, international marketing, international market research, promoting products and services overseas, international finance – methods of payment, and business communication. Prior to teaching, she spent several years as Director of International Sales and Marketing for an environmental company and has had her own consulting firm where she assisted small companies in their international and domestic marketing endeavors. She holds an MBA with a global business specialty and is also a NASBITE Certified Global Business Professional (CGBP).

Links:

CSUF Extension

OC CITD

Course Description: 

We will focus on the different methods for distributing products in international markets. You will learn the various channels of distribution for different industries and different countries, including distributors and agents. You will also learn how to adapt distribution strategies to maintain product quality, positioning and competitive price structure.

Textbook Information: 

The textbook for the course is International Marketing 11th Edition - by Vern Terpstra, James Foley and Ravi Sarathy ISBN : 978-0-9817293-8-1. 

Student Learning Objectives:  

Thinking and Reasoning

1. Creative Thinking:  Students will learn to apply the materials presented for different global systems.  They will solve problems based on the course content and how it applies to the current global business environment.
   
   B.  Critical Thinking:  Students will learn to make sound international business decisions utilizing different scenarios and global structures as they relate to specific information provided within the course.

Information Management:

Information Competency - Students will learn how to research international market characteristics to determine market opportunities for export sales. They will also identify sources of information for global market research and access and apply the relevant data.