Fashion E-Commerce Syllabus

Meet Your Instructor: 

Kyla Benson is the Department Chair of the Fashion Program at Santa Ana College. She has recently revamped SAC's fashion program with her industry connections from her tenure as a designer in L.A.'s and Orange County's apparel industry. Kyla has designed for large companies including Hurley, O'Neill, and Fox Racing. She has also started small businesses where her work has been seen in magazines including InStyle and US Weekly and worn by celebrities such as Drew Barrymore and Alicia Keys' baby son. You can review her past experiences on Linked-In 

Course Description:  Learn how to create and manage an E-commerce store. Study of the operations of an established fashion E-Commerce retail business. Concepts of merchandising include buying, pricing, stock control, credit, credit control, omni-channel strategies, logistics, layout, customer service, marketing, and analytical software.

Textbook Information:  no required textbook

Student Learning Objectives:  Students will be able to design an E-Commerce Store Front

Evaluation & Grading:  

10% Quizzes

10% Discussion

20% SWOT Analysis Project

20% Website Builder Platform Ecommerce Design Project

5% Midterm 10% Advertising/marketing Project

10% Ecommerce Inventory Project

5% Pricing Methods

10% Final Exam