Promotion & Coordination Syllabus

Course Syllabus: FDM 102 Promotion Coord Syllabus.pdf

Meet Your Instructor: 

Kyla Benson is the Department Chair of the Fashion Program at Santa Ana College. She has recently revamped SAC's fashion program with her industry connections from her tenure as a designer in L.A.'s and Orange County's apparel industry. Kyla has designed for large companies including Hurley, O'Neill, and Fox Racing. She has also started small businesses where her work has been seen in magazines including InStyle and US Weekly and worn by celebrities such as Drew Barrymore and Alicia Keys' baby son. You can review her past experiences on Linked In

Course Description:  A study of the directing and coordination of event promotions. Emphasis on promotion planning and presentation, salesmanship, and event production.

Textbook Information: 
ADVERTISING & INTEGRATED BRAND PROMOTION ISBN: 9781285758442

Student Learning Objectives:  Students will be able to:

1. organize a fashion event of professional standard.
2. promote a fashion event with the creation of press kits

Evaluation & Grading

20% Fashion Show Event Evaluations

10% Midterm

20% Press Kit

10% Attendance and Evaluation of a Fashion Event

5% Sponsor Assignment

5% Sales Presentation-mock documentation and actual feedback

5% Social Media Development

10% Production Group Work

5% Portfolio Page

10% Final Exam

TOTAL POSSIBLE: 100%

A          90-100%

B          80-89%

C         70-79%

D          60-69%

F          59% and lower