Course Syllabus
Entrepreneurship 105 Syllabus (Fall 2019)
Section Name and Title: ENTR-105-70778 Social Media and Bootstrapping
Class Time: Thursday 6:00 PM to 10:00 PM
Class Location: A-205 Santa Ana College campus (not an online class)
Required Books:
No books are required for this class. We will be referring to online material including OER (Open Educational Resources) Commons.
Instructor Information:
Professor Eric Vonheim
Email: vonheim_eric@sac.edu
Appointments: Via phone upon request
LinkedIn: linkedin.com/in/ericvonheim
Twitter: twitter.com/ericvonheim
Instagram: instagram.com/ericvonheim
Course Description:
Learn the latest Social Media & Bootstrap Marketing strategies & techniques. Discover how to do more with marketing while spending less. Learn what you need to know about your customers and your market by designing a sound research strategy. Discover how to implement a market validation strategy.
Course Objectives / Student Learning Outcome (SLO):
Upon completion of this course, each student will have changed their outlook about their lives, possibilities, and goals. You will understand the practice and process of social media and bootstrap marketing. You will learn to seek out opportunities and find resources. You will learn to translate those opportunities into real ventures.
To assist the students in obtaining an understanding of marketing, having an online presence, and the importance of social media in attracting and growing your business.
The course objectives include:
1. To understand the basics related to marketing, use of social media marketing, and bootstrapping.
2. To recognize the importance of thinking like a brand in all aspects of marketing (print/digital).
3. To become familiar with developing and managing an online social presence.
4. To understand how bootstrapping your business can save you valuable time and money.
5. To understand why Market Validation is a critical component in business.
Guided Student Pathway:
If you like Entrepreneur 105 and want to know more about entrepreneurship, the next step is to take our Entrepreneurship 100 class and/or freelancer classes and earn your Freelancer Certificate. You can obtain the certificate in one semester by taking courses.
ENTR-120 through ENTR-125. They are each one unit classes that cover an entire semester.
Weekly Schedule:
|
Schedule |
Class Lecture/Activities |
Assignments Due |
Homework |
|
Week of October 21 |
Course Introduction, Student/Teacher Introductions, Syllabus Review 1. Current Events |
-- |
-- |
| Week of October 28 | 1. Primary / Secondary Market Research 2. Surveys 3. 7 P's of Marketing |
-- |
1. Introduce yourself via the Student 2. Comment on 2 other student 3. Read/Write Paper (400-500 4, Read the 7 P's of Marketing Article. https://www.entrepreneur.com/article/70824 5. Create a 10-question survey using |
| Week of November 4 |
How the Economy Works Video, Safety Videos 1. Current Events |
1. Introduce yourself via the Student Assignment worth 10 points. Refer to the Assignments section on Canvas AND 1. Link to your 10- question survey using SurveyMonkey.com; results required too. Assignment worth 10 points. Refer to the Assignments section on Canvas |
1. Create a Twitter account, follow/build a |
|
Week of November 11 |
1. Current Events 2. Facebook / Facebook Groups / Facebook Pages |
1. Twitter account assignment. Assignment worth 10 points. Refer to the Assignments section on Canvas |
1. Create a published Facebook Brand Page; complete profile setup; share three different types of content. Submit URL via |
|
Week of November 18
|
-- | -- | -- |
| Week of November 25 | 1. Current Events 2. Medium (Blogging) 3. Google My Business 4. Google Alerts 5. Bitly 6. Pinterest |
1. Published Facebook Brand Page; complete profile setup; share three different types of content. Submit URL via Canvas. Assignment worth 10 points. Refer to the Assignments section on Canvas |
1. Create a Medium account via your Twitter account, and write your first blog (400-600 words) on something that you’re passionate about. Submit URL via Canvas |
| Week of December 2 | 1. Current Events 2. Instagram 3. Later App 4. IFTTT |
1. URL to Medium blog assignment. Assignment worth 10 points. Refer to the Assignments section on Canvas |
1. Create a Pinterest business account; complete profile setup; add three boards with five pins each. Submit URL via Canvas. |
| Week of December 9 | 1. Presentations 2. Q&A |
1. Presentation in front of the class on how you plan to use what you learned in class in your own business and/or professional life. [Details to follow in class]. 2. URL to Pinterest business account assignment. Assignment worth 30 points. Refer to the Assignments section on Canvas |
-- |
Participation & Attendance:
Last day to Add: October 30 (with add code)
Last days to Drop:
October 24 – with a refund
October 30 – without a “W”
December 1 – with a “W”
Participation in discussions and in-class activities are important to understanding the material covered in the text and in the lectures. Each student will be expected to participate to the best of their abilities. Three (3) consecutive absences will result in a drop if permissible, or a maximum of a “D” Five (5) total absences will result in a drop if permissible, or a maximum of a “D”. It is the STUDENT’S RESPONSIBILITY to drop the class. If there has been no drop, and the student has missed more than 5 classes, an “F” grade will be assigned.
Honesty Policy:
Students at Santa Ana College are expected to be honest and forthright in their academic endeavors. To falsify the results of one’s research, to steal the words or ideas of another, or to cheat on an examination, corrupts the essential process by which knowledge is advanced. Academic dishonesty is seen as an intentional act of fraud, in which a student seeks to claim credit for the work or efforts of another without authorization, or uses unauthorized materials or fabricated information in any academic exercise. We consider academic= dishonesty to include forgery of academic documents, intentionally impeding or damaging the academic work of others, assisting other students in act of dishonesty or coercing students into acts of dishonesty.
Accommodation for Disabilities:
Any student with verifiable disabilities who wishes to request accommodations is responsible for notifying the instructor and Disabled Students Programs and Services (DSPS) within the first two weeks of class. To arrange for accommodations, contact DSPS by phone 714.564.6260 or 714.564.6384 TDD. Or visit DSPS in U-103.
Grading:
*** NO LATE WORK ACCEPTED ***
Assignments: 80 points
Participation*: 20 points
*Points are earned by attending class and contributing to our discussion; if you miss a class then you miss points.
A = 90 to 100
B = 80 to 89
C = 70 to 79
D = 60 to 69
F = 59 or lower
Disclaimer:
Please note that the syllabus may be updated at any point throughout the semester at the instructor’s discretion. Updates will be communicated and posted to Canvas.
Course Summary:
| Date | Details | Due |
|---|---|---|